Find your profit, margin and markup — or the selling price you need to reach a target margin.
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Calculate gross profit, profit margin and markup from cost and selling price, or find the selling price needed for a target margin. Free and instant. Part of our Financial calculators collection, trusted by students, professionals, and everyday users worldwide.
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Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A product that costs 75 and sells for 100 has a 25% margin but a 33.3% markup.
Price = Cost ÷ (1 − margin). For a 30% margin on a cost of 70, the price is 70 ÷ 0.7 = 100.
Yes. If the selling price is below the cost you are making a loss, and both margin and markup come out negative.
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Margin = (Price − Cost) / Price × 100; Markup = (Price − Cost) / Cost × 100
Margin measures profit against revenue, markup measures it against cost. To hit a target margin m, set Price = Cost ÷ (1 − m).
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